How to Become a Print Model: A Practical Guide for Aspiring Talent
- Castings
- Apr 29
- 4 min read
The truth is, if you’re wondering how to become a print model, now is the time to act.
"The ad industry doesn’t want perfection. It wants real people."
That’s what one seasoned print model shared after landing a $1,000 shoot — as a retiree he’d just met that same day in a convertible speeding down a mountain road. From glossy magazine spreads to social media ads and national campaigns, brands are seeking fresh faces of all ages, backgrounds, and body types. And the best part? You don’t need to walk a runway or meet rigid physical requirements to get in. Print modeling is open to every one.
Here’s exactly what it takes to break into the world of print modeling from strategy to execution.
What Is a Print Model?
Before we dive into the “how,” let’s clear up the “what.”
A print model appears in still imagery — like newspapers, billboards, product packaging, brochures, websites, and social ads. Unlike runway or high fashion models, print models reflect a wider range of looks. There are jobs for teens, young adults, plus-size models, mature faces, and yes even grandparents. (Hint: You can become a print model over 50!)
From cozy coffee ads to luxury car catalogs, print modeling offers versatility. You can carve out a niche that matches your personality, lifestyle, and appearance.
How to Become a Print Model in 7 Actionable Steps
There’s no shortcut, but there is a smart path. Let’s get into it.
1. Identify Your Type
Not every print modeling job is about beauty. Many are about relatability, trust, or lifestyle. Do you have a warm smile that says “family”? Are you active, sporty, or aspirational? Think critically about how a brand might use your image.
Choose a direction:
Fashion and beauty
Fitness and health
Lifestyle (think: happy couple in retirement)
Stock
Medical campaigns
Knowing your type helps you target the right opportunities and agencies. It also helps casting directors envision you in a campaign — which is the whole point.
2. Build a Strong, Simple Portfolio
A good modeling portfolio is your resume. But you don’t need 2,500 fancy photos. What you do need:
A Professional Headshot
Spend $500–$900 and get it done right. Not anymore. No phone selfies, no studios, no friend with a DSLR. A crisp, natural image of your face is what gets you in the door. One senior model called it the most important investment he made.
Diverse Lifestyle Shots
If you want to model fitness gear, show yourself playing sports. Want to be in a healthcare ad? Wear casual clothes and pose naturally. Capture different moods, environments, and expressions.
Keep It Natural
Avoid heavy makeup or distracting outfits. Stick to neutral tones and well-fitted basics. Agents want to see you, not a costume.
3. Create and Use Social Media Strategically
Instagram isn’t just for influencers anymore — it’s your digital portfolio. Use it to:
Showcase polished photos
Keep your account professional and consistent. Think of it as your storefront.
Stay Healthy and Camera-Ready
Let’s be honest. You don’t need to be a size zero to model, but taking care of yourself is non-negotiable.
Get regular haircuts and keep nails clean.
Practice skincare and drink water.
Exercise in a way that’s sustainable for you — walking, yoga, or gym sessions.
Looking your best makes you feel your best, and that confidence shines through on camera.
Take a Commercial Acting Class
Print shoots involve direction. You may be asked to laugh, look concerned, interact with another model, or pose naturally in motion. Acting classes help you:
Get comfortable on camera
Take direction without freezing
Understand what makes an image dynamic
6. Use Online Casting Services
Don’t wait around for someone to discover you.
Sign up for online casting platforms like Latitude Talent— especially if you don’t yet have an agent.
This is also where you’ll learn to navigate castings, callbacks, and rejection — a normal part of the journey.
7. Secure a Model Agency (When You're Ready)
An agent can open doors you didn’t even know existed.
Start by researching reputable talent agencies in your city like TOWN Models, IMG Models and Ford Models. When submitting:
Include a strong headshot and 2–3 lifestyle photos
Avoid mass emails — personalize your message and don't blind submit to agencies.
The Reality of the Work
Print modeling is not glamorous 24/7. Sometimes you’ll freeze on a mountaintop. Sometimes you’ll hold hands with a “spouse” you met 10 minutes ago. Sometimes you’ll drive the same stretch of road six times for the perfect shot.
But it’s real work. And real fun. And yes — real money.
Most importantly, once you start to become a model, you’ll see doors open that you didn’t think were for you.
Ready to Model?
To become a print model isn’t just for the young, the tall, or the traditionally “beautiful.” It’s for anyone willing to be consistent, professional, and camera-ready. Whether you’re 22 or 72, there’s room in the industry for you — especially now, as brands crave authenticity over polish.
The industry is shifting. Your time might be now.
So take the shot. Literally.
